About us
We support sustainable biocides for the EU market with solutions to make Biocidal Product Compliance value-adding, quick and easy
Our story – how we got here
We are Martijn & Annemarie, the co-founders of Rules4Regulatory, the company behind Rules4Biocides.
We worked together on innovative digital product compliance solutions for Unilever (2009-2018). After our career paths separated, we always kept in touch. Fast forward to early 2024, we were both working as independent regulatory consultants to the chemical industry and fast-moving consumer goods companies.
Over a cup of coffee, we discussed how difficult compliance can be, how scattered information is and how that impacts innovation and sustainability. And also, how working in compliance becomes more and more a laborious struggle instead of the fun, creative and intelligent challenge it could be.
We decided we wanted to make a change and the idea of Rules4Regulatory was born: a company striving to reduce complexity in compliance – both for innovations and for products already on the market.
We intend to make the life of Scientific and Regulatory experts easier by gathering information and applying the regulatory, toxicological and digital expertise we built over the years.
Rules4Biocides is our first initiative. We created OAQ, the online alternatives query. A tool that puts all relevant BPR information and hazard information of substances in one database. And that interprets the data as well, so that users can focus their time and attention on the most sustainable candidates.
Our Rules4Regulatory values
We value robust scientific knowledge, sustainable innovation, pragmatism and work pleasure.
Our Rules4Regulatory mission
Make regulatory product compliance data quick, value-adding and easy rather than time consuming and a (financial) burden.
About Rules4Biocides
The Problem
It takes a lot of time, effort, experience and expertise to find all data about biocidal actives that is required to make a well-informed choice for the most sustainable biocidal active for your product.
Solution
We did the hard work for you. We scavenged the ECHA website and extracted the relevant information from all nooks and crannies. It turned out to be more complicated than we initially anticipated, but we persevered. We provide you with a, to the best of our knowledge, complete picture of all biocidal actives for your PT. And we promise to stay on top of developments – be it new BPC opinions, commission decisions or reclassification of substances. Read more about how OAQ works here.
More about us
Martijn van Velthoven
Co-founder Rules4Regulatory
Martijn van Velthoven, owner and founder of VelTox Strategy Consultancy, is a EUROTOX Registered Toxicologist with over 20 years experience in various industries (packaging, fragrance, consumer products, biocides) on regulatory product compliance.
He brings sound/robust scientific knowledge, regulatory expertise and an experience-based biocide compliance view to Rules4Biocides.
Annemarie Haasnoot
Co-founder Rules4Regulatory
Annemarie Haasnoot, owner and founder of Unpaved Regulatory Consultancy. A Regulatory Compliance Process consultant with over 25 years of experience in R&D and Regulatory Compliance in fast-moving consumer goods & chemical companies.
She brings to Rules4Biocides her expertise in converting regulatory expert knowledge and experience into (rule-based) solutions to optimise compliance processes.